LATEST ON OUR MENU

image147

THE INTERFOOL BRAND

"Interfool" started when three international friends came together in 2004 to play the fool: Establishing a company that merged their unique strengths into a brand that valued legacy over hype. Founding aim to make luxury travel gear that wasn't just high-quality, functional, and timeless but accessible to more people.

MERCHANDISE BACKGROUND


Interfool’s brand is about “playing the fool”

Taking risks and making leaps to pursue what one truly cares about and valuing every risk-taken, pursuit of purpose, and working with dope people. Despite being a small boutique production house of only 10 people, Interfool can deliver a large variety of designs 20+ per season with each product maxing out in its vertical for quality material & construction given a specific price point. The purpose-driven design of every product gives them their universal appeal with the focus of doing things today for tomorrow...

BUSINESS JOURNEY

Leaping from a small team to expanding to 18 stores in 6 countries, with a Photography Studio and Cafe incorporated flagship Store in Maboneng Precinct.


The natural force of our Cafe is to deliver a "the black sheep's local spot". Aiming to take our customers on a cultural journey through the channel of our specially curated food and drink offerings. Nevertheless, as a business creating our very own brand content, we have also embedded in offering an in-house photography studio where we mainly focus on providing photography services for eCommerce contents and other photography-related visual requirements to clients.

Interfool’s journey has been about taking bold risks in pursuit of an unwavering vision.

INSTAGRAM

Feed coming soon

image148