"Interfool" started when three international friends came together in 2004 to play the fool: Establishing a company that merged their unique strengths into a brand that valued legacy over hype. Founding aim to make luxury travel gear that wasn't just high-quality, functional, and timeless but accessible to more people.
Interfool’s brand is about “playing the fool”
Taking risks and making leaps to pursue what one truly cares about and valuing every risk-taken, pursuit of purpose, and working with dope people. Despite being a small boutique production house of only 10 people, Interfool can deliver a large variety of designs 20+ per season with each product maxing out in its vertical for quality material & construction given a specific price point. The purpose-driven design of every product gives them their universal appeal with the focus of doing things today for tomorrow...
Leaping from a small team to expanding to 18 stores in 6 countries, with a Photography Studio and Cafe incorporated flagship Store in Maboneng Precinct.
The natural force of our Cafe is to deliver a "the black sheep's local spot". Aiming to take our customers on a cultural journey through the channel of our specially curated food and drink offerings. Nevertheless, as a business creating our very own brand content, we have also embedded in offering an in-house photography studio where we mainly focus on providing photography services for eCommerce contents and other photography-related visual requirements to clients.
Interfool’s journey has been about taking bold risks in pursuit of an unwavering vision.